How to start a tutoring business from student-tutor.

How To Start a Tutoring Business – From An Owner Who Has Had Over 1000+ Clients!

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When I was in 3rd grade, I sold lemonade on the side of the street.

When I entered 4th grade, I started a homecare business with neighbors within a 1.5-mile radius from my house.

As I entered 7th grade, I invested the $800 I had into a tennis stringing machine and started stringing individual’s tennis racquets when the strings broke. I was making an extra $120 per week.

When I was in 8th grade, I wanted to invest the $8,000+ I had accumulated. My dad asked his financial advisor, and he referred me a book called “The Motley Fool“.

I spent my summers reading investment books and learning about the stock market.

When I was in 9th grade, I invested in the stock market. Made some, lost some, and over the course of the year realized I hated it.

When I entered 10th grade, I got my drivers license and started tutoring. My tutoring business started.

I put signs on the side of the road, talked to people on the phone, and sold my services for $25 per hour.

Over six months I had eight clients working 2-hours per day after track & field practice and a couple of hours on the weekend. I was making around $1,000 per month.

Clients kept calling me, but I had no more time. I started to hire my friends to tutor for me. Paid them $15 per hour and charged clients $25 per hour. I made the difference.

By the time I graduated high school I had 15 tutors and over 40+ clients for my tutoring business. This tutoring business ended up scoring me $85,000 in scholarships. It was my differentiator. Maybe you saw that in my college planning webinar.

Fast forward ten years, and we have helped over 1000+ tutoring clients and a blog that generates over 80,000+ visitors per month!

I share this not to brag but to show you that if a 16-year-old could start a tutoring business and make an extra $1,000 per month so can you!

Oh… did I mention I have a minor form of dyslexia? Hence… why this post may have a ton of grammar errors. I refused to have my editor edit it to prove a point.

No excuses why you can’t complete the following 5-steps and gain the freedom, income, and impact you deserve! You can tutor SOMETHING or utilize free tools like Kahn Academy to brush up on your facts.

If I could do it so can you! 🙂

PS: We have shifted our company focus to helping teachers, tutors, educators, and anyone who is interested build profitable 6-figure online tutoring businesses. Believe it or not… it isn’t that hard… just takes a little work.

Click here to book a free consultation with me if you are interested! 

5-Step Guide To Starting A Tutoring Business

For your reference: This 5-step guide can be applied to start any type of tutoring business. Below I have listed out a couple, but keep in mind it is not limited to these subjects.

  • Math (Basic math, pre-algebra, algebra, pre-calculus, calculus) tutoring business.
  • Chemistry, biology, physics tutoring business
  • Reading tutoring business.
  • Writing tutoring business.
  • Phonics, sight words, word recognition tutoring business.
  • Spanish, French, ASL tutoring business
  • SAT or ACT prep tutoring business.
  • LSAT tutoring business.
  • MCAT tutoring business.
  • GMAT tutoring business.

Step 1: Build Anticipation

Before you get started on building your tutoring business you need to make sure you use the power of your existing network. One of the best ways to do this is to let them know you are up to something unique!

Post on social media sharing to the world you are up to something unique and send out an email to everyone on your list!

Don’t think you have an email list?

Think again! Use the app Skrapp and then go to Linked in to find past teachers, parents, or anyone that you think would be interested in the SAT/ACT, math, reading, writing LSAT, GMAT, Spanish, etc. tutoring business you are about to launch!

Video Tutorial: Using Skrapp To Collect Emails To Build Anticipation For Your Tutoring Business

Email Template To Use:

Hey **! Thank you for opening my email!

As you may already know, I’ve been a [teacher/tutor] for [time since tutoring]… but now… I’m working on something new for the students of our community!

(I am not at liberty to say EXACTLY what it is at this time… but it’s going to be great!)

I’ll be sending out a few updates over the next two weeks… make sure you keep an eye out for my messages!

If you’d like, we can even get connected via: Facebook, Linked In, Instagram, etc! (Link out your Facebook, Linked In, etc.)

This way, you won’t miss any of my updates!

More coming soon…

[Your name]

Step 2: Prep Work For Your Tutoring Business

Great now that everyone knows you are up to something it is time to do some prep work before you launch your tutoring company by figuring out exactly what niche and problem you are solving.

This is called your tutoring positioning statement.

Do you plan on tutoring math for high school, math for elementary school, college, Spanish, writing, LSAT, MCAT, chemistry, physics, phonics for elementary, or SAT/ACT prep for college entrance? 

________________  [Grade Range] ____________________  [Subject(s)]

PRO TIP: Pick one! Niche down until it hurts. High school math tutoring is better than reading, writing, and math tutoring for K-12th grade.

Next, what is the real problem you are solving?

When you are first getting started, you may mistake the problem for increasing grades and test scores. However, like Simon Sinek talks about in his famous Ted Talk Start With Why and Ryan Dice from Digital Marketer describes…

…People don’t buy based on features and benefits. They buy because of changes in their status and average day.

  • Why do parents want to tutor for their kids? Or why does a college student want a tutor for themselves? To eliminate stress and build confidence.
  • Why do parents want SAT/ACT prep tutoring for their kids? To help students ensure college & scholarship success.
  • Why does a postgraduate want an MCAT/LSAT/GMAT tutor? To better their lifestyle and find fulfillment in their work. 

By using the graph below as found on Digital Marketer, you can identify what the status and average day changes are before they work with you and after.

The more significant the gap, the more you can charge.

Remember when you are tutoring you are focusing on changing their status and average day, not their grades and tests scores. Figure out what that is.

starting your tutoring business positioning statement worksheet

Positioning Statement: I help [Niche Here] [Status Change] [Average Day Change] [Features & Benefits Change / Haves / Feels]!

  • MATH, READING, WRITING, SCIENCE POSITIONING STATEMENT: I help [YOUR NICHE] eliminate academic stress and build confidence resulting in skyrocketed grades and test scores.
  • SAT/ACT/PSAT POSITIONING STATEMENT:  I help students ensure college & scholarship success through skyrocketed SAT & ACT test scores.
  • LSAT/MCAT/GMAT POSITIONING STATEMENT: I help college graduates better their lifestyle and create work fulfillment through skyrocketed MCAT, LSAT, and GMAT scores.

Step 3: Create Your Free Tutoring Offer

For some odd reason, people forget when they do business online that we are still interacting with people!

We need to build relationships before we ask them to marry us / buy something!

In the marketing world, we call this your free offer or bait. Something that helps solve an immediate problem for the end user.

If you are looking to start an SAT or ACT prep tutoring company a great free offer would an “SAT or ACT prep timeline checklist + 20-min consultation”.

This would help solve an immediate problem to parents who are stressed and not sure if they are on the right timeline.

If you are looking to start a GMAT, LSAT, MCAT tutoring company a great free offer would be “Top 5 GMAT, LSAT, MCAT recommended study books”.

This would help solve an immediate problem to college graduates who are looking for a solution to get started.

PS: We give you proven free offers in our masterclass. Click here to book a free consultation if you are interested! 

After your free tutoring offer then you can move the prospective client to the “Trip Wire”.  This typically is a strategy session or assessment evaluation at a low price giving you the chance to evaluate where the client stands and then let the client know what you believe they need.

After the strategy session, you can then sell your core offer based on what you learned. This typically is a tutoring package at a mutually beneficial discounted prices.

For SAT or ACT, you might want to start out at $75+ per hour. MCAT, LSAT, GMAT $150+ per hour. Academic tutoring $55+ per hour.

However, these prices change based on geographic location and experience. I recommend you Google the local and national tutoring companies to get an idea of what price the tutoring marketplace for your niche is willing to pay.

tutoring business value ladder and service offerings

Step 4: Create Your Tutoring Website

Ok! We are one step away from launching your tutoring business…

The step we have all been waiting for!

Creating your website!

Sounds hard right?

Nope… maybe if it was a couple years ago.

With Click Funnels and the proven website template, we’ve already created for you… we can get your website up in less than 1-hour if we focus! Most sites will only take 2-3 hours.

Now… PLEASE don’t worry about the details or change the design too much. Our model works. It does what it needs to in getting you clients FAST! We have tested it… so use it!

Plus we have pre-made templates that are local SEO friendly for a variety of tutoring businesses that you may be thinking of starting.

LSAT, MCAT, GMAT, SAT, ACT, PSAT math, science, foreign languages, etc., tutoring businesses website templates are available and ready! More coming soon!

Click here to get the FREE tutoring website we already designed for you!

Please Note: Clickfunnels cost $97 per month BUT comes with a FREE 14-day trial. We understand that $97 may be expensive for some of you. However, building an entire business website from scratch in a way that will convert will be even more expensive and time-consuming.

Our recommendation… finish it QUICKLY and LAUNCH YOUR TUTORING BUSINESS and then be the judge if it was a good idea or not. You can cancel Clickfunnels at any time.

Also… think about it. For $97 per month, you will have all the software you need to run a full-blown online tutoring business! Pretty inexpensive if you ask me considering one tutoring client will make you around $1,300+ on average.

Additional Note: By clicking on the link we get an affiliate commission if you become a paid customer.  Although this helps us financially, we would still be making the same recommendation. We also use this software daily!

Additional videos in sequential order to help you launch your website after you have downloaded the template!

We are BEING BEYOND GENEROUS and not only giving you a tutoring website template that is SEO ready, but we are also providing you a 6-step video guide below showing you EXACTLY what you need to do to make sure your website is completed + local SEO optimized! (AKA ranks on Google) 

Curious to see our track record and how we have outranked competitors like Varsity Tutors, Wyzant, Kaplan, and more via Google?!

See the image below or Google generic terms like “top math websites”, “how to improve GPA”, “AP or honors classes” or dozens of other generic terms and see us ranking # 1.

Use the tutoring website template above + follow the videos to start down this path!

tutoring business results for math, SAT, ACT, reading, science and more

Step 5: Launch Tutoring Business

You are now ready to launch your business officially!

Now for your launch party, you are going to have to do something a little scary… well scary for MOST.

…A FACEBOOK LIVE WHERE YOU GET VULNERABLE! 

The goal of the Facebook live is to connect with your audience on an authentic level. You want to take them on a ride and become your #1 raving fans!

How do you go about doing that? 

You tell a story that connects to your offer.

  • Step 1: Craft copy before starting your Facebook live. Or recommended text is as follows:

Breaking news everyone! I have officially launched a tutoring company to help students eliminate stress and develop confidence. Listen to my story via this Facebook Live where I share some vulnerable information I haven’t shared publicly before. Click here to learn more about my company and get my free launching gift! Thanks, everyone!

  • Step 2: Pattern Interrupt

First 3-5 seconds get everyone’s attention by doing something different!

  • Step 3: Introduction / The Hook: Invite Your Friends

Let everyone know you will be starting soon and will be sharing something extraordinary that you haven’t shared before so to stick around as people join in.

  • Step 4: Share Your Story

Get vulnerable and share why you got into teaching/tutoring, the struggles you have had, and the triumphs you have had with students. Transition the story to step # 5.

  • Step 5: Call To Action

Connect your story to your offer!

Finally, email everyone including your Facebook live video link letting them know your surprise has been released!

Now your entire audience will know your MCAT, LSAT, SAT, ACT, math, reading, writing, chemistry, biology, physics tutoring business has been started!

Email Template 

Hey **!

It’s Finally Here!!

The surprise I’ve been anxiously preparing for you is finally ready for delivery!!

I’ll be sending out the first few copies today… make sure you get yours!

Click here to access my [name of document] now!

This will only be available for a short while… so go download it today!

Until next time,

[Your name]

BONUS STEP: Local SEO Optimization

Your tutoring website is local SEO friendly for the niche you were targeting, but you need to let Google know it is legit!

How do you go about doing that?

You get local links pointing toward your website!

The easiest and fastest local links to get are going to be local directories like Yelp, Yellow pages, Bing Places, Google Places, etc.

To get them done quickly, we recommend you check out Moz Local where they will ensure you get on the majority of local listing across your area.

Afterward, reach out to some local blogs in the education space and see if you can write a guest post. The goal is not to get leads from those blogs but to get links pointing toward your website to help improve your local SEO.

Do this right and wait for 3 – 6 months and you will see your website starting to rank for the “long tail keyword” you developed in step #4. FREE leads for months! 🙂

In Conclusion

Starting a 6-figure tutoring business is not a walk in the park… it does take some work… but if you keep at it you can get there!

The tutoring industry is a 7 billion dollar market there is plenty of clients to go around, so don’t worry if your next door neighbor “Angie” is offering SAT prep already.

By following the following 5-step process, you will start seeing results in no time!

  • Step 1: Build Anticipation
  • Step 2: Prep Work (Niche, Problem, and Positioning)
  • Step 3: Create Your Free Tutoring Offer
  • Step 4: Create Your Tutoring Website
  • Step 5: Launch your tutoring business
  • Bonus Step: Local SEO optimization

Are you interested in having us hold your hand throughout this entire process to ensure your business is a success + gaining access to dozens of tutoring tools, courses, sales scripts, etc. AND even the ability to write on our blog for national SEO optimization + reach!? 

Then book a free consultation by clicking the link below!

Click here to book a free tutoring business consultation with me! 

PS: Notice how I didn’t talk about figuring out your business name, creating a logo, developing a budget, etc.

Why? Because I already made that mistake and don’t want you to! In fact, I have 60-page detailed business page documents that I NEVER USE! WHAT A WASTE!

Too many people PLAN, PLAN, PLAN instead of DO!

PLEASE Don’t make the same mistake that I made and follow the simple 5-steps. We live in the digital age. It really is that easy!

Watch this video where I share my old business plans before I headed out on my 8-month journey across the country to give college planning presentations.

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Todd VanDuzer

Co-Founder & CEO at Student-Tutor
Hello! My name is Todd. I help students design the life of their dreams by ensuring college, scholarship, and career success! I am a former tutor for seven years, $85,000 scholarship recipient, Huffington Post contributor, lead SAT & ACT course developer, host of a career exploration podcast for teens, and have worked with thousands of students and parents to ensure a brighter future for the next generation. I invite you to join my next webinar to learn how to save thousands + set your teenager up for college, scholarship, and career success!

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