Personal branding is used to
- Develop a following
- Become a leader and authority figure in a particular field of interest
…to enable to you have broader opportunities, more fulfilling relationships, and an affluent life.
In order to develop a strong personal brand, you first need to have a strong sense of who you are. If you completed class # 1 in full you should have a good sense of why you do what you do, how you feel accomplished, the basic nature of the things you love and developed your driven statement.
Now it is time to share to the world your purpose based on what you learned about yourself.
To share your purpose you need a platform. Although social media platforms are great they are only part of the puzzle. You need a platform to tie everything together. A platform you can own and have control over and not borrow from another company.
Websites are platforms that accomplish this.
According to the Bureau of Labor Statistics employment growth for web developers is expected to grow 27% by 2024.
The leading CMS that helps you manage your website is currently WordPress that powers over 26.4% of websites; therefore this platform makes the most logical sense to master.
In this class, we are going to help you:
- Set you up with a WordPress website, upload a theme, upload plugins, and set up Google Analytics, Google Tag Manager, and Google Search Console.
- Develop a congruent brand image around all your social media channels.
You will then have the tools and technical know hows to effectively personally brand yourself and build a community around your topics of curiosity so you can have more opportunities, more fulfilling relationships, and a more affluent life.